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Technical Writing/Advertising

Effective marketing communication programs use a project approach: establishing a clear understanding of the market and competitive situation; defining the objectives for the campaign; and developing the specific tactics and tools that will be used to clearly deliver your message to the marketplace. A balanced campaign keeps your company’s products and services in front of customers and prospects at a reasonable cost.

Cell Associates can help you quickly and efficiently plan and execute your marketing communications programs. We have extensive experience in developing campaigns to introduce new products and services, stimulate the sales of existing products, and penetrate new markets. Equally important, because we understand the realities and practicalities imposed by budget limitations, we’re focused on getting your company as much exposure as possible in target markets using the most cost-effective means available.

Available Services:

Publicity: Establish programs for regular and effective communications with industry publications and corporate or national account customers, and manage production and distribution of product press releases.
Technical Writing: Conduct research, interview manufacturers and customers, and write technical articles on products and technologies for the appropriate publications; we also work with journal editors before writing an article to ensure that it will be published and fit the editorial content of a particular issue.
Sales and Promotional Materials: Design and produce collateral material for internal and external customers; projects range from sales brochures and advertising to product-specification sheets and catalogs.
Customer- and Mailing-List Qualification: Assess the effectiveness of company mailing lists or customer-contact databases; make recommendations on improving the usefulness of information and identify cost-reduction opportunities; and contact end-users to refine lists and gather key demographic data.