Marketing Communications

Marketing Communications

Effective marketing communication programs are best achieved using a project approach: clearly understanding the market and competitive situation; defining the objectives for the campaign; and developing the specific tactics and tools that will be used to deliver your message to the marketplace. A balanced campaign helps keep your company’s products and services in front of customers and prospects at a reasonable cost.

Cell Associates can help you plan and execute your marketing communications programs quickly and efficiently. We have extensive experience in developing campaigns to introduce new products and services, stimulate the sales of existing products, and penetrate new markets. Equally important, because we understand the realities and practicalities imposed by budget limitations, we’re focused on getting your company as much exposure as possible in target markets using the most cost-effective means available.

Available Services

	Publicity - Establish programs for regular and effective communications with industry publications and corporate or national account customers. Also manage production and distribution of press releases.
	Technical Writing - Conduct research, interview manufacturers and customers, and write technical articles on products and technologies for scientific publications.
	Sales and Promotional Materials - Design and produce collateral material for both internal and external customers. Projects range from sales brochures and advertising to product specification sheets and catalogs.
	Customer and Mailing List Qualification - Assess the effectiveness of mailing list or customer contact databases. Make recommendations on improving the usefulness of information and identify cost reduction opportunities