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Market Research/Surveys
The long-term profitability and success of your business depends on
gathering and analyzing marketing intelligence. It provides the
foundation for developing new products, services, and merchandising
programs. Market intelligence also plays a fundamental role in analyzing
and understanding market trends, assessing competitive activity, and
measuring customer satisfaction.
Market research, when conducted
with a specific end in mind, provides a clear understanding of how
customers perceive your business—its strengths, weaknesses, and how your
products and services compare to those of the competition. The resulting
information enables you to build on strengths, address weaknesses, and
invest in your business plans and programs. In combination, these
capabilities increase the value of your products and services in the
eyes of your customers.
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